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TikTok creator Cindy Kipsang proving that her passion can be a career. When it comes to content creation, it’s much easier to gain a following on TikTok than making money off it.

This is because most creators don’t know the best ways to monetize their craft; they expect that following directly translates into money, somehow.

For her, she’s mastered how to make a living off the platform the right way.

However, the truth is, you have to know where the money is. In an interview with our sister site Fashion Today, the fast-rising star, who recently clocked 400k followers on TikTok revealed how to make money off the platform.

“Right now, they only pay in the US for video views. However, in Kenya and elsewhere around the world, you can go live and if your followers really appreciate your content, they can send you gifts,” she added.

cindy kipsang
Photo: Courtesy

It’s not clear when TikTok will enable Africa-based creators to earn from views, but in the meantime, there are various ways to earn.

“Gifts on TikTok translate into real-life money. So once you accumulate those gifts – not a stable income situation – you can withdraw. Gifts are one of them, but majorly brand deals are ideal if you wanna make real income,” she added.

The content creator also revealed that support from the local TikTok office also helps. Once you’ve gained traction and following, you may get access to exclusive brand partnerships that the team organizes for creators.

Also read: Exclusive: Joeboy Discusses Working With Mr. Eazi And Zuchu

Cindy also shared how much money local creators earn per post; it’s fascinating and encouraging to see the potential that exists for young entertainers to tap into.

“This is what I’ve learned from my own personal experience. If you have 100k followers, you will most likely be paid Ksh. 10,000 per video (91 USD). If you have 200k, the figure doubles,” she stated.

To read the rest of the interview, head over to Fashion Today and enjoy the conversation. Read on and be inspired!

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2020 was a career-defining year for many TikTok creators in Kenya. Thanks to the pandemic, many found much time on their hands. Hence they sought to create a name for themselves. 

Short-form video platform TikTok released its annual year-end rewind, and thus unveiled its top creators and moments. The year was marked with viral challenges, mainly in the form of lip-syncing to songs while dancing along to the beat.

Also read: How Rihanna Built A $600 Million Empire

“Throughout this socially-distant year, the platform allowed its community to stay connected by celebrating trends and spreading positivity. It has been amazing to see vibrant, diverse, and creative content coming out of 2020 and we look forward to more of this in 2021,” said Boniswa Sidwaba, TikTok Content Operations Manager, Africa in a press statement.

Meet the top TikTok creators in Kenya

Here are the top creators in Kenya, in no particular order:

  1. azz_iad
  2. _rexxie
  3. officiallaura
  4. justtotallyrandom
  5. naughty_by_nature11
  6. chadotagee
  7. thee_pluto
  8. cindyk003
  9. iduissak
  10. kenyan.romeo

Azziad Nasenya, who was arguably the most popular breakout talent on the platform, had an exclusive interview with our Editor-In-Chief Harun Momanyi, She got to discuss her career success, and how the pandemic impacted her. The interview appeared in the Dec 2020/Jan 2021 issue of Msafiri Magazine, a publication of Kenya Airways. Be sure to check it out.

Good journalism costs a lot of money. Our effort ensures that you get free resources to advance your career while leading a healthy lifestyle.

For continued free access to life-changing, high-quality content, we ask you to consider making a modest support to this noble endeavour.

By contributing to CAREER FODDER, you are helping to sustain a journalism of relevance and ensuring it remains free and available to all.

There are many accolades that Rihanna holds, but most notable was when Forbes magazine declared her net worth to be $600 million in 2019. Her rise to the top has been in the making for a long time. Originally, she started off as a chart-topping artist who graced red carpet award-shows with stunning outfits. 

In recent years, Rihanna has solidified herself as a savvy entrepreneur. Her fans now know her as the businesswoman behind Fenty, Savage x Fenty, Fenty Beauty, and a string of brand collaborations. 

She learned first

Before she decided to launch her own businesses, Rihanna spent time collaborating with reputable brands, learning tools of the trade that would catapult her to success. In December 2014, Riri assumed a creative director role at Puma. The 31-year-old business mogul was tasked with the success of women’s apparel and footwear. 

rihanna sephora
Rihanna at Sephora checking on her Fenty Skin stock / Instagram

Rihanna outdid herself. Her first trainer, released in fall 2015 sold out in hours. After that followed collections that sold out as well. In September 2018, she debuted her Fenty collection at the New York Fashion Week. 

The “Savage x Fenty” line is the definition of inclusivity as it targets women of all sizes. That has majorly been a driving force behind her success, as seen in her collaboration with luxury giant LVMH for the brand Fenty.

Her inspiration

The reason why she started Fenty Beauty is that she saw a lack of diversity in shades that suit every woman in the market. While growing up, her mum’s lipstick intrigued her. That influenced her to try out makeup, and it ended up being a way to enhance her beauty; she is undoubtedly one of the most gorgeous celebrities to ever exist.

rihanna fenty beauty
Rihanna promoting Fenty Beauty / Instagram

Thus, it is safe to say that her journey hasn’t been linear. Rihanna had to become a successful musician first – she earns $70 million annually from royalties – before she became a fashion powerhouse. She also had to learn about the fashion industry first-hand. 

You too can do it

So what lesson do we get from her journey? We can all agree on one thing; if you don’t lose track of what you are passionate about, it can be super rewarding. Let’s put this into context. Let’s say, your desired career is to be a computer scientist. 

You start off being a data entry clerk and work your way up to be a team leader. In the end, you have enough cash to take yourself to code school. Do you become satisfied with your managerial role? Of course, you should go for what you have always loved.

This is not to say that Rihanna did not love music. She’s just exploring her creative facets and has succeeded immensely while at it. We hope you too can gather courage and go for it!

Good journalism costs a lot of money. Our effort ensures that you get free resources to advance your career while leading a healthy lifestyle.

For continued free access to life-changing, high-quality content, we ask you to consider making a modest support to this noble endeavour.

By contributing to CAREER FODDER, you are helping to sustain a journalism of relevance and ensuring it remains free and available to all.

When I interviewed director Hannah Lux Davis back in January 2016, she was still celebrating the success of her collaboration with Ariana Grande, Jessie J, and Nicki Minaj. At that time, “Bang Bang” was the biggest budget music video she had worked on. As you read this, the video has 1.6 billion views on YouTube!

Since then, Hannah Lux Davis has directed dozens of record-breaking and chart-topping music videos that we all love. Her aesthetic is unique, and her go-to choice of expression is colorful visuals.

The unique style Hannah Lux Davis employs

I have always loved vibrant, saturated colors in a visual form, and it’s usually what I am drawn to in film, videos, and photography, but that’s not to say I don’t love to indulge in darker, more desaturated imagery. You tend to get hired for what you do, and what I have done a lot of is colorful pop,” she told me in our conversation back then.

Also read: How Rihanna Built A $600 Million Empire

Her style of directing videos has definitely evolved. However, her golden touch is always there. She’s friends with many of the artists that she has worked with, and they always come back for more. Why? Her work breaks barriers and gets better day by day.

Her best work…

We’ve compiled some of the popular music videos Hannah Lux Davis has ever made, and here are our top 20 in no particular order…enjoy:

“Oath” by Cher Lloyd Ft. Becky G

“Be Kind” by Marshmello & Halsey

“Say So” by Doja Cat

“Marry Me” by Jason Derulo

“2 On” by Tinashe Ft. Schoolboy Q

“Bang Bang” by Jessie J, Ariana Grande, and Nicki Minaj

“Hey Mama” by David Guetta ft. Nicki Minaj, Bebe Rexha, and Afrojack

“7 Rings” by Ariana Grande

“Thank U, Next” by Ariana Grande

“Sorry Not Sorry” by Demi Lovato

“Good Life” by G-Eazy and Kehlani

“Side To Side” by Ariana Grande Ft. Nicki Minaj

“Love Myself” – Hailee Steinfield

“Bad Things” by Machine Gun Kelly and Camila Cabello

“Power” by Little Mix Ft. Stormzy

“I Bet” by Ciara

“Say My Name” by David Guetta, Bebe Rexha and J Balvin

“Friends” by Marshmello & Anne-Marie

“The Night Is Still Young” by Nicki Minaj

“Love Me” by Lil Wayne Ft. Drake & Future

 

Good journalism costs a lot of money. Our effort ensures that you get free resources to advance your career while leading a healthy lifestyle.

For continued free access to life-changing, high-quality content, we ask you to consider making a modest support to this noble endeavor.

By contributing to CAREER FODDER, you are helping to sustain a journalism of relevance and ensuring it remains free and available to all.

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